“A pair of shoes can change your life” – it certainly changed Cinderella’s! Rarin “Tata” Thongma was equally determined to make the sort of good shoes that can take you anywhere. The Master’s graduate from Instituto Europeo Di Design in Milan founded her brand, Otherandbook (affectionately known as O&B) in 2012, which is now a sensation with over 259k Instagram followers (as of November 2018). They achieved the cult status with their easy and effortless style for those “on and off days”. Although she initially sold handbags, she decided to make footwear the star of the brand. Specifically, she decided on ballerina flats, which seemed the most stylish and comfortable option. She made the same design in 50 colors, not knowing it will be the start of her signature “Audrey” collection. She has opened a Showroom, so customers can experience the products in real life. Now, circulation reaches a million Baht per day, and she is determined to take it as far as the international level. O&B has come a long way in just a few years and Rarin is expecting an upcoming collaboration with world fashion icon Anna Dello.