Rafiq Razali joined Media Prima after being part of the team that established KFit (now known as Fave). He now acts as the group managing director of Media Prima, leading one of Malaysia’s largest digital media companies, with the highest audience share and largest revenue; Rafiq aims to lead his company to greater heights in reach, retention and revenue. He turned Media Prima from an underperforming, loss-making company to a profitable, high-growth organisation.