Raena Lim

Raena and co-founder Christopher Halim started subscription-based fashion rental platform Style Theory in 2016. Their mission: to provide a sustainable solution to the issue of why people buy new clothes but feel like they never have enough to wear. Style Theory forged partnerships with more than 1,000 brands, amassed a collection of more than 25,000 items and has more than 80,000 users. In September 2025, the company announced its closure, citing rising operating costs among other issues.