As the daughter of beauty mogul Jean Yip, Rachel Wee has always understood how much appearances matter. “Good style is feeling good in what you wear,” she says. “Even if you’re wearing a chic outfit, if it’s not comfortable, it will show.”

Unsurprisingly, feeling good about yourself is a cause that Wee champions at Oh Hello Bae, the skincare brand that she founded with her sister Cheryl. As she juggles being a mother and an entrepreneur, she carries herself with confidence—setting an excellent example for women to follow.