Rachel Lim

Co-founder, Love, Bonito


Online retail pioneer who co-founded clothing empire Love, Bonito

Rachel Lim is the co-founder of Love, Bonito, one of the first fashion labels with an online presence in Singapore. The brand debuted in its current guise in 2010, offering a range of women’s clothing that quickly attracted a following with its Asian fits, style, affordability and sheer variety—the omni-channel fashion brand launches more than 100 new designs every month. The brand recently announced the closure of a Series C funding round, securing US$50 million, led by global investment firm Primavera Capital Group.

Lim started Love, Bonito in her final year at university in collaboration with two friends, when e-commerce was in its infancy. Since then, it has grown into a multi-million-dollar clothing empire. The brand designs its wares in-house, putting its fashion-forward stamp on everything from activewear and maternity wear to tops, dresses and swimwear. Overseas, Love, Bonito also operates retail outlets in Malaysia and Indonesia, and has an online presence in the US, Australia, the UAE, the Philippines and Greater China.

Lim’s business has also won a number of accolades, including the SME Asia Award 2013/2014 by The Asian Business Journal and Singapore’s Trade & Industry Association.


Impacted Industries

Did You Know?

Love, Bonito’s first incarnation was in 2005 as BonitoChico, a blogshop offering pre-loved clothes.

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