With The Project Futurus, Queenie Man is aiming to transform the future of elder care—and elevate the tone of the debate around ageing. The organisation promotes ageing innovation with a studio featuring state-of-the-art eldercare products from around the world. It also organises school workshops about ageing and, through its Captain Softmeal campaign, advocates for senior-friendly dining and food preparation, including immersive dim sum experiences for elders living in care homes.