Fashion & Beauty

Putri Kuswisnuwardhani

Putri Kuswisnuwardhani

Notable beauty expert Putri Kuswisnuwardhani oversees the long-standing wellness empire Mustika Ratu

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Mustika Ratu is a distinguished wellness empire that has been around since the 1970s. Its line of products highlights the use of local ingredients and is based on the wisdom of indigenous practices. It also owns and manages spas that utilise the rich holistic knowledge of traditional Indonesian beauty treatments.

Putri Kuswisnuwardhani oversees Mustika Ratu as CEO, which she took over from her mother Mooryati Soedibyo, the founder and pioneer behind the brand. Accordingly, Kuswisnuwardhani also now leads the Puteri Indonesia (literally “Princess Indonesia”) beauty pageant. It is the oldest beauty pageant in Indonesia, founded in 1992.

In 2011, Kuswisnuwardhani was chosen to serve among nine of President Joko Widodo’s Presidential Advisory Council because of her expertise and involvement in developing local culture-based industries. She was the only woman among the nine advisers.

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Although she was born into the business, Kuswisnuwardhani moved around different departments of Mustika Ratu before officially sitting as its head. She worked in promotion and advertising in 1986, became finance manager in 1988 and vice-president director in 1991.

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