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Preerati Bhirombhakdi

Brand director, Singha Life; founder, Loaded!

 

“Athletic, assertive, and adrenalin junkie” fitness fanatic Preerati “Toey” Bhirombhakdi is the fourth-generation of the Boonrawd empire. The only daughter of Santi Bhirombhakdi, she divides her time between her own projects and the family’s beverage business, Singha Estate. She is a brand director for Singha Life, which sells high-quality menswear and womenswear that “is contemporary yet classy, blends streetwear with office chic, and is oft emblazoned with their beverage counterpart’s logo” . The Pepperdine graduate of Fine Arts, who has an MBA from Sasin Business School, has always loved to exercise and dance. With a strong background in ballet, it was a logical step for her to to create Aerial Factory in 2015, an aerial hoop and silk dance studio where she also teaches. Her active and energetic nature has also translated over to her work with Singha; she recently launched the Singha Life sports line. Her most recent success was opening Loaded!, a juice bar at indoor cycling company Ryde, where she is also a trainer. In her free time, she enjoys scuba diving.

Recognitions


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