Phuong Vu

Phuong Vu is the founder and creative force behind Antiantiart (AAA), the production house responsible for a number of critically acclaimed music videos. AAA has earned recognition for its distinctive fusion of surrealist aesthetics, subcultural influences, and local cultural identity, creating works that resonate both visually and conceptually. Building on the success of its groundbreaking collaboration with Vietnam’s national carrier, Vietnam Airlines, AAA’s 2025–2026 slate of projects is marked by large-scale partnerships with global technology giants such as Apple, immersive multi-sensory digital art exhibitions, and a range of cultural initiatives that have made a significant impact on Generation Z audiences. Phuong Vu represents a new generation of visionary leaders - one whose innovative thinking and creative ambition continue to serve as a powerful catalyst for the growth of the contemporary creative industry in Vietnam and across Southeast Asia.