Phuc Nguyen

Phuc Nguyen, founder and CEO of SOKOGROUP, is driven by a deep passion for creating meaningful hospitality experiences. She launched SOKO, a brunch and bakery concept, in 2021 and has since grown it into a distinctive hospitality brand with multiple locations. Phuc brings a sharp entrepreneurial mindset and a holistic approach to building modern F&B concepts that resonate with a new generation of diners. The expansion of SOKO and the successful launch of Noriboi reflect her vision for hospitality that balances thoughtful design, genuine service, and exceptional food. As Vietnam's dining landscape continues to evolve, Phuc leads her team with an unwavering belief in quality, people, and the cultural stories that give every dining experience its meaning.