Pham Thi Mai Son

Before venturing into fashion, Mai Son worked in aviation—a career that allowed her to travel extensively and immerse herself in different cultures. During her journeys, she observed that many renowned international brands had yet to enter the Vietnamese market. This realisation sparked a new ambition, leading her to introduce global names such as Coach, Charles & Keith, Weekend Max Mara, Pedro, and MLB to Vietnam.

With a steadfast passion for fashion and a relentless drive, Mai Son has steered Maison towards continuous growth, making premium brands more accessible to Vietnamese consumers. Beyond business, she is a source of inspiration for aspiring entrepreneurs, particularly women, championing self-confidence and empowerment through her signature style and poised presence.