Pham Minh Dung

Pham Minh Dung is the Co-founder and Chief Sales & Marketing Officer (CSMO) of Cocoon, one of Vietnam's most beloved skincare brands and a pioneer in vegan beauty. As one of the brand's three co-founders, he helping transform it into a household name through thoughtfully crafted products, a consistent brand story and an approachable marketing philosophy. He has led many of the campaigns that have shaped Cocoon's distinctive identity while driving the brand's long-term growth strategy. Under his leadership, Cocoon has consistently ranked among Vietnam's best-selling beauty brands across e-commerce platforms, leading beauty retailers and trusted pharmacy chains. Its marketing campaigns have also received industry-wide recognition, winning the Grand Slam at the BSI Awards 2024. Beyond Vietnam, Dung has spearheaded Cocoon's international expansion, bringing Vietnamese vegan cosmetics to markets including Malaysia (2023), Japan (2025), France and other European Union countries (2026).