Pham Chi Nhu

Pham Chi Nhu is the founder and CEO of Coolmate, a Vietnamese direct-to-consumer apparel company built around the belief that products should be “Made in Vietnam for the World”. Since launching the company in 2019, he has grown Coolmate into one of Vietnam’s leading online fashion brands by pioneering a Direct Value Chain model that integrates product design, local manufacturing, technology, logistics and customer experience into a single ecosystem. This approach allows Coolmate to remove inefficiencies across the traditional fashion supply chain, bringing consumers thoughtfully designed, high-quality products at more accessible prices. In 2025, Coolmate served 1.2 million customers, sold more than 5.7 million products and generated nearly US$40 million in revenue, while successfully completing its Series C funding round. Nhu was named one of Vietnam’s Top 10 Young Faces of 2025 in Business and Entrepreneurship, a national honour awarded by the Central Committee of the Ho Chi Minh Communist Youth Union.