“Petch” Pipatchara Kaeojinda

For “Petch” Pipatchara Kaeojinda, the perfect look is not dictated by trends or outside opinions—it stems from confidence and staying true to oneself. She takes inspiration from designer Phoebe Philo, whom she admires for her unwavering commitment to personal style over fleeting fashion fads.

As co-founder of the internationally recognised brand Pipatchara, Petch views fashion and accessories as powerful tools of self-expression, encouraging people to embrace authenticity without seeking external validation. To her, fashion is more than clothing—it is a canvas for individuality and identity.

Sustainability lies at the heart of Pipatchara. This year, the brand advanced from hand-stamped plastic techniques to a machine crafted entirely from recycled materials, enabling vibrant, textured, and complex designs while remaining eco-conscious.

Petch has also partnered with Ube to transform 100 per cent recycled fishing nets into coloured nylon fibres, eliminating virgin plastic through advanced recycled masterbatch technology. This innovation not only elevates sustainable fashion but also creates practical, eco-friendly solutions for industries reliant on nylon.