When Score CEO Patricia Tan pioneered Malaysia’s first mass workout of its kind in 2014, the response was so good that more Score FitMob events followed up in subsequent years. Score FitMob even entered the Malaysia Book of Records for organising the biggest fitness party in Kuala Lumpur for a record of three times.

A fitness enthusiast and avid runner herself, Tan believes events like these are good reminders for people to get out of their sedentary lives and engage in fun, physical activities and adopt healthier lifestyles. Score eventually launched a mobile app, HeyJom, to enable participants to register for fitness events. It later evolved into a one-stop platform for the fitness community. With this app, users will also be able purchase fitness gear, train with experts, and connect with fellow enthusiasts. The platform recently introduced an NFT feature where users can collect NFT medals for their achievements and get extra benefits when signing up for a Score marathon.