Three partners founded Bangkok’s answer to Sephora, EveandBoy, Parinya Vanasuk being one of them. The name is a combination of Thai nicknames for the boss and the younger brother: Eve, and as you may have guessed, Boy. Taking the Bangkok beauty market by storm, with almost a million Instagram followers, EveandBoy is a multi-brand beauty store that features Thai and international beauty products. Parinya is in charge of overseeing the brand’s expansion. In 2018, they opened two new branches in Pattaya and at Mega Bangna, bringing the total count to 13 outlets. The latter outlet is their largest branch yet. Additionally, they are developing an e-commerce project, which they aim to roll out by the end of 2018. They have raised funds for charity, such as the Pink Power campaign that ran from December 2017 to February 2018. Proceeds were donated to the Correctional Hospital Foundation, which cares for sick female inmates. For the event, they repackaged a collection of best sellers from 20 beauty brands, including Mac, NYX and their EveandBoy Beauty; the products featured colorful camouflage and a thunder motif to represent female power. To show their support, guests showed up in pink while shopping.