Olivia Cotes-James wants to change the way women experience their period with healthy, sustainable products, while also attempting to break down taboos around menstruation. Born out of practical need and the realisation that Asia lacked such products, her period care company Luüna Naturals, which she founded in 2017, makes organic tampons, liners and pads. It also donates free period cups to women in underprivileged communities across Asia.