Nurul A’in Abdul Latif

Nurul A’in Abdul Latif is executive chair of PwC Malaysia and chair of the 30% Club Malaysia, where she leads initiatives to improve women’s representation in corporate leadership and governance. She believes gender-balanced leadership is not about representation alone, but about enabling better organisational decisions, stronger accountability and sustainable value creation.

Under her leadership, Malaysia has seen gradual improvement in board diversity, with female representation among the top 100 public-listed companies rising from approximately 30.9 per cent in early 2024 to over 32 per cent later that year. Through the 30% Club, she works with chairs, CEOs and board sponsors to encourage active advocacy for women’s leadership progression.

Recognised by Fortune Magazine as one of the Fortune 100 Most Powerful Women in Asia 2025, she champions diversity, equity and inclusion across corporate Malaysia. Over the long term, she hopes inclusive leadership will become a foundational principle of governance, where gender balance is viewed as essential to board effectiveness, organisational performance and national economic resilience.