Norma Chu is the founder of DayDayCook, the largest online cooking channel in China. Offering simple to follow cooking videos, it generates more than a billion views per month across its various channels, which include Youku, Facebook, YouTube and its website and app. Norma grew up in the US and was working at HSBC as head of equities research when she first launched DayDayCook as a passion project in 2010. She struck out on her own two years later with a site that originally consisted of text and photos, switching to video in 2015. It has since expanded from Hong Kong to mainland China, introduced an e-commerce platform where customers can purchase its own brand products, and built a series of physical stores across China.

It has raised more than US$80 million in funding from investors including Adrian Cheng’s K11 Investments, 500 Startups, Alibaba Entrepreneurs Hong Kong Fund, Vectr Ventures and Ironfire Capital, and has plans to float on Nasdaq. She is also a host of the Now TV show Chef Corner, as well as a board member of global youth leadership organisation YPO and the president of the Greater Bay Young Entrepreneurs Association.