Norma Chu

Founder, DayDayCook (DDC Enterprise)

Tatler Asia

Norma Chu wants to get everyone cooking with DayDayCook

Norma Chu founded DayDayCook as a passion project in 2010 while working in finance, initially sharing recipes online before transforming the platform into a full‑scale food media and consumer products business. The brand evolved from written content into video production and packaged food lines, expanding its reach across Greater China and international markets. Listed publicly as DDC Enterprise, the company continues to explore new retail, media and digital strategies under Chu’s leadership.

Impacted Industries


  • Retail & eCommerce

Did You Know?


Norma Chu first realised DayDayCook could be a proper business when she was contacted by Chinese sauce giant Lee Kum Kee about the possibility of collaborating.