It’s the circle of life—for mattresses, anyway. Nophol Techaphangam’s Nornnorn is the planet’s first circular economy-based mattress subscription service. Customers can rent mattresses with five- or ten-year subscriptions at pennies a month, after which Nornnorn disassembles and upcycles them. Founded in 2018, Nophol hopes the company’s affordable, stress-free solution can save millions of mattresses from landfill.