Nguyen Thi Minh Thu

Nguyen Thi Minh Thu is the CEO of AKYN Group, a Vietnam-born hospitality group building a growing portfolio of distinctive brands, lifestyle concepts and destination-led experiences. Under her leadership, AKYN has strengthened its hospitality presence through The Secret Côn Đảo, while expanding into cultural and creative projects such as The Aleph, a cultural hub bringing together work, coffee, art, exhibitions and creative communities. As AKYN enters a new phase of transformation, Minh Thu is guiding the group toward a broader model that combines the development and operation of homegrown brands, design-led F&B concepts and investment in internationally branded hospitality projects, including the upcoming Marriott Hoi An development. Her approach is defined by thoughtful growth, a strong sense of identity and the belief that lasting value is built through capable teams, purposeful design and meaningful connections. Through this vision, she is positioning AKYN as a distinctive Vietnam-born hospitality platform committed to creating enduring value for people, places and the communities it serves.