Ngo Thi Van Hanh

With over 24 years of experience in business and media, Ngo Thi Van Hanh previously held important roles at major media companies, including Lasta and Cat Tien Sa. In February 2023, she joined YeaH1, initially overseeing the development of high-quality content, with a focus on reality shows. By September 2023, she assumed the position of CEO during a time when the company was facing significant financial challenges.

Under her leadership, the restructuring and production of Chi Dep Dap Gio Re Song 2023 and Anh Trai Vuot Ngan Chong Gai 2024 were considered a crucial, all-in wager for YeaH1. Chi Dep Dap Gio Re Song 2023 proved to be a major turning point, generating a revenue of 168 billion VND, accounting for 41% of the company's total revenue that year. The success continued in 2024 with the broadcast of Anh Trai Vuot Ngan Chong Gai, which helped YeaH1 record a revenue of nearly 1,007 billion VND, the highest in three years and more than 2.4 times the figure from 2023.

Based on this initial success, Ngo Thi Van Hanh is continuing to steer the production of new reality shows, including Chi Dep Dap Gio 2024, Gia Dinh HaHa, and Tan Binh Toan Nang. These are all licensed Chinese formats that YeaH1 has expertly localized and developed for the Vietnamese audiences. Furthermore, YeaH1 has effectively translated its screen-based entertainment programs into large-scale, live concert series, thereby expanding its experiential footprint. The company is significantly raising the bar for live artistic quality through massive investment in staging, sound, and lighting systems.