For more than a decade, Nelson Yap’s menswear line Benjamin Barker has tailored suits and shirts to fit the Asian gentleman’s frame. Now the fashion entrepreneur is transforming his high-end label into a lifestyle brand, beginning with two cafes but aiming to offer immersive experiences and events, and one day to open a hotel. He continues to grow his global reach through franchising, adding the UK to Cambodia and Australia, and expanding into e-commerce.