A key member of Hong Kong’s “yappie” scene and a leading strategist in her field, Natasha cut her teeth at the Asia Art Archive before branching out on her own. A co-founder of the city’s Young Collector’s Collective, she’s now the strategic advisor of business initiatives for Art Basel in London. Before that, though, she was manager of Asia development for hip New York-based online auction house Paddle8—which put her at the forefront of the intersection between the digital and creative worlds. The house’s merger with Auctionata in 2016, making it a truly global powerhouse, only enhanced her clout. With the world watching Hong Kong as an increasingly vital hub on the international auction circuit, Natasha’s work in helping non-profits get visible online, enabled local initiatives to gain access to a world of collectors keen to get in on our cultural game.