NEW YORK, NY - SEPTEMBER 7: Muhammad Sadad attends ERIGO NYFW Pop Up Opening Party at 39 Wooster St on September 7, 2021 in New York City. (Photo by Sean Zanni/Patrick McMullan via Getty Images)

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Muhammad Sadad

Founder and CEO, Erigo

For fashion that makes a splash

Muhammad Sadad started Indonesian flavoured streetwear brand Erigo in 2011, following up with the more internationally focused Erigo X. The latter, which made its New York Fashion Week debut in 2021, has been the top fashion brand on Indonesian e-commerce sites for three years. It upcycles many of the fabrics it uses from other fashion brands’ leftovers.

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