In 2020, Mohamed Al-Matin, formerly a pastry sous chef at Copenhagen’s legendary Noma, combined three of humanity’s great loves—convenience, variety and sugar—into a successful online bakery. He delivered boxes of gourmet pastries to Covid-era shut-ins, with each day’s creations selling out in seconds. After the fog lifted, he opened Le Matin, a dine-in experience featuring his signature sweet and savoury delectables, ready-made at the counter or à la carte.