Mohamad Bijaksana Junerosano

Mohamad Bijaksana Junerosano, or Sano, believes significant lifestyle changes can help address the environmental crisis. His social enterprise, Greeneration Indonesia, encourages an eco-friendly lifestyle that will develop a more sustainable economy by stimulating consumption and production, making people reflect on our future.

Under this company, Junerosano started other initiatives such as Waste4Change in 2014, a business unit that aims to manage waste by building awareness. In 2021 he also launched ecoXYZtem, a venture builder that provides a platform for universities, start-ups and interested consumers to collaborate and tackle climate issues.

There is also Solusi Banjir, a social business focused on reducing flooding and controlling rainfall. In the early stages of Greeneration, Sano launched baGoes in 2008, an eco-friendly bag to reduce plastic waste. When he did not have enough capital to produce more bags, he borrowed US$353 from a bank and tasked two sewing experts with creating 80 pieces. The initiative had earned IDR2.4 billion by 2013.