Mikhail Koval is the owner of Insider, a full-service communications and public relations (PR) agency founded in Almaty in 2015. It has worked with global beauty and lifestyle brands, including Cartier, Clinique and Coca-Cola, helping them build connections with local audiences across Central Asia and Azerbaijan through PR campaigns, influencer marketing, events and content production. Insider also functions as a platform for industry professionals in the region to connect and collaborate, bringing together brands, media and creatives to shape Kazakhstan’s evolving beauty and lifestyle landscape.

Impacted Industries