Serial entrepreneur Michelle Yong is the leader of development subsidiary Aurum Land, which builds stunning residences and communal spaces around the island, and spins off from her family construction business Woh Hup

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Michelle Yong is the director of boutique property developer Aurum Land, a subsidiary of 95-year-old construction giant Woh Hup, her family business. The latter has been involved in the construction of numerous iconic structures in Singapore, including Gardens by the Bay, Jewel Changi Airport and the new Punggol Digital District, while Aurum Land is the firm behind boutique residential developments such as Nyon on Amber Road, 1919 on Sophia Road and Three 11 on Upper Thomson Road.

Yong, a fourth-generation business leader, also manages Aurum Investments, a corporate venture fund that invests in proptech (property technology) start-ups. She is an enthusiastic proponent of co-working spaces, and launched one of the first co-working spaces in Singapore in 2016 with Collision 8, aimed at corporate workers, family-business owners, investors and entrepreneurs. Collision 8 has since merged with co-working space Found to form a new entity, Found8.

Yong also started Core Collective, a co-working space for fitness and wellness professionals complete with a gym and exercise studios, in 2018. Her latest venture is Core Clinic, a medical co-working space for specialist doctors located within Core Collective and developed in collaboration with Singapore Medical Group.

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For her Master’s degree in Economics at the University of Oxford, Yong focused her thesis on proposing solutions to overturn the so-called “third-generation curse”, which posits that few families that own and operate companies survive beyond three generations. 

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