Martha Sazon is the president and CEO of Mynt, the company behind Gcash, one of the Philippines’ leading mobile wallet and financial services providers.

Under Sazon’s leadership, GCash has continued to expand its services and user base. It now offers various financial services, including mobile payments, remittances, savings accounts, investments, and more. GCash has significantly promoted financial inclusion in the Philippines, providing access to financial services for millions of Filipinos, including those without traditional bank accounts.

Sazon's leadership at GCash began in June 2020, coinciding with rapid growth in the mobile payment and digital finance sector in the Philippines, driven by the increasing need for contactless and digital financial services. The company has worked to innovate and offer solutions catering to its users' diverse financial needs.

Sazon worked to strengthen the technical backbone of Gcash, which had been introduced in 2004. The app opened up opportunities for a vast, underserved chunk of the market—people who were previously unable to provide the documentation needed to open a bank account—to access financial services.

Gcash is eyeing the global scene, announcing plans to expand its footprint in March 2023 after securing approval from the Bangko Sentral ng Pilipinas (BSP) for the beta launch of GCash Overseas. GCash Overseas is now available in six countries: USA, Japan, and Canada. They’ve also partnered with Alipay+ to use Gcash for QR payments across 14 countries, including Singapore, Malaysia, South Korea, and the United Kingdom.