Magdalena Fridawati

With a commitment to introducing Indonesia's culinary riches while empowering local communities, culinary content creator and digital media practitioner Magdalena Fridawati, known as Mgdalenaf, has helped more than 5,000 micro, small, and medium enterprises (MSMEs) adapt to the digital ecosystem through various initiatives, including #barbarkuy and “Mgdalenaf's Choice MSMEs.”

Her dedication to preserving Indonesia's rich traditional culinary heritage is also demonstrated through Rona Merah, a project documenting 400 chili varieties and 322 authentic chili sauce recipes from various regions across the country. Magdalena extends her contributions not only through digital platforms but also directly to the community. Together with the English Goes to Kampung Foundation, she is involved in the Sumba Culinary Program in East Nusa Tenggara, which equips local youth with professional culinary skills based on local ingredients.