Mae Layug-Madriñan

A nurse by training and profession, Mae Layug-Madriñan parlayed what was initially a break-time hobby of practising make-up application into a profitable endeavour. Starting as a content creator producing make-up video tutorials on YouTube, she then entered the entrepreneurial space as the founder of the beauty brand GRWM Cosmetics under Chromaesthetics. The brand envisions a world where beauty is personal and inclusive, catering to people of all ages and skin tones.