Lucas Cheung

Gusto Collective is giving the metaverse a voice. The communications company specialises in Web3, VR, AR and virtual influencers, with clients that include Phillips, Harrods, Rosewood and the NBA. It secured US$11 million in seed funding from Animoca Brands in 2022. Lucas Cheung joined the company as managing partner as well as president of its Gusto Labs division, with particular responsibility for its Web3 projects, after previously co-founding VR/AR start-up 26Hz Technologies, which Gusto bought.