Loui Lim takes on two roles for family-owned company Genting Group: he is director of Dream Cruises and executive vice president of new ship designs for the company, as well as vice president of leisure and hospitality for Genting Malaysia’s terrestrial resorts. He is the youngest son of Malaysian billionaire Lim Kok Thay of Genting Group, and the grandson of gaming magnate Lim Goh Tong, who started off as a vegetable farmer in mainland China, moved to what was then Malaya to make his fortune and, having done so with businesses from machinery trading to construction, risked the lot building the Genting Highlands resort. The company now has operations from casinos to plantations to resorts to cruise lines, and Loui has been busy guiding it into the future, shifting its emphasis towards areas such as entertainment and wellness.

Loui is also known for his jet-setting lifestyle and the wardrobe to go with it. Whether he’s skiing down Alpine slopes, partying it up in Las Vegas or getting down to business in Asia’s biggest capital cities, the Genting Group scion is always the best dressed at every occasion. “Fashion is my source of confidence and creativity, and it has become a big part of my image and self-expression,” he says.

He walks us through his everyday looks: “Overall, I would describe my style as laid-back, sophisticated and timeless. For a casual look, I like to incorporate vintage elements into my outfits, such as a distressed leather jacket and the effortlessly elegant Apple Watch Racing Sport case by Golden Concept. In the evenings, I gravitate to well-tailored suits and slim-fit shirts finished with simple but elegant accessories, such as Graff’s statement rings. Achieving a classic and understated look is all about simplicity, quality and attention to detail.”

Loui is currently working on bringing several unique F&B concepts, including one that combines elements of nature and immersive dining, to Malaysia.