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Liu Jie (Joyce)

Founder, Aroma Republic

 

Liu Jie graduated with a master’s of science degree from Cass Business School in London. After returning home to China, she established the retail brand Joyce Wine, which in just two years expanded to 10 physical stores. In October 2015, Jie established wine consultancy Aroma Republic in Shanghai with co-founder Terry Xu, a KOL in the wine industry. Aroma Republic strives to discover rising stars in the wine world, particularly those who are wine advocates. Aroma Republic hosted the contest Winestar of China in order to seek out the best promoters of wine culture and to cultivate new wine stars. It has also launched the project Blue Lotus Chinese Wine Club to improve the market for high-quality boutique wine in China and has built its own wine brands which include Feng Sao and Happy. Aroma Republic has also hosted a range of events including the Aroma Republic Wine Summit, the Chinese · Chinese Wine touring exhibition and the Blue Lotus Wine Art Gala. In just a few years Liu has gone from a nobody in the Chinese wine industry to one of its most influential figures.

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