There’s a whole new world of YouTube stars out there and among them, Lindy’s star is shining bright. One of the site’s most subscribed fashion gurus, this Chinese-Irish beauty’s videos have amassed more than 490 million views since she started vlogging in 2007—a set of figures that seem more akin to an entire country’s population than the viewing figures of a bedroom blogger. Lindy’s channel, Bubzbeauty, is filled with product reviews as well as her popular, easy-to-follow tutorials—check out her well-thought-out, simple concepts such as “no make-up make-up” and “10 easy ways to lose weight,” and you’ll see why her fans love her so. Obviously, her line of clothing and make-up has followed—with a fan base like that, she’d be crazy not to capitalise on it.

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