Lin Nien-chen

First named a Gen.T Leader of Tomorrow in 2023, Tracy—CEO of 55688 Group—has steered the company through a period of digital disruption and transformation in recent years. She has stayed focused on building core value, guiding this legacy transport leader towards becoming a modern lifestyle services platform.

As 55688 enters the next critical decade,Tracy is driving the group’s evolution—powered by AI—from “a trusted mobility service” into “a comprehensive lifestyle matching platform and lifestyle trend partner.” While reinforcing the core business, she aims to open up new possibilities in a changing environment, creating value for the industry and for everyday life