Wei was catapulted to fame when she won a fashion reality show on China’s Dragon TV, with her brand Awaylee making sales worth RMB20m during the two months of the broadcast. She was born in the Greater Khingan Mountains in northern China, and her designs continue to be inspired by the region’s stunning landscapes. Awaylee has been covered by the world’s leading fashion publications and worn by celebrities such as Yang Mi, Zhao Wei and Liu Shishi.