Guangda seeks to guide consumers who are flustered by vast e-commerce marketplaces. ViSenze, the artificial intelligence-powered platform he co-founded with three partners in 2012, recognises images and allows them to be used for instant product searches and recommendations. Integrated into Samsung and Huawei smartphones and used by e-commerce sites such as Asos and Rakuten, ViSenze has helped to improve its clients’ search-to-purchase conversion rates by up to 80 percent.