Le Thanh Huong

For businesswoman Le Thanh Huong, beauty transcends boundaries and conventional definitions. To her, it is the preservation of nature, the art of living fully and the joy of savouring each experience.

As general director of Menard Vietnam, she does not see perfection as the ultimate goal. Instead, she views appearance as an expression of charisma, confidence and positive energy. Fashion, in her eyes, is a form of applied art—fluid and adaptive rather than bound by rigid rules—while always maintaining femininity and elegance. From traditional costumes to contemporary designs, she embraces fashion as a space for cultural exchange and openness to new ideas.

With more than two decades in the industry, Huong has come to see beauty as a way to connect with others and affirm women’s sense of self-worth. Much like the Japanese art of kintsugi, which honours cracks as part of an object’s strength, she believes imperfections reveal true value. This philosophy infuses her style with confidence, courage and a spirit of beauty rooted in inner joy.