Tan Sri Kong Hon Kong founded Nirvana Asia Group back in 1990, accumulating over three decades of experience as a full-fledged integrated bereavement care provider. Nirvana specialises in promoting culture, most notably in funeral rites and traditions within the Malaysian Chinese community, and runs private cemeteries, columbarium facilities and funeral homes. Under his stewardship, Kong managed to expand the service to Singapore, Indonesia and Thailand as well—making Nirvana one of Asia’s largest death care services provider.

Born in Kuala Lipis, Pahang, Kong is the third child out of ten, and has five children of his own, including the previous AMI 2021 honouree, Jo Jo Kong. Also known for his philanthropic nature, he has donated millions to charities, including Chinese associations, educational institutions as well as medical causes over the years.