When Kittisak Pattamasaevi took over from his father as CEO of Montara Hospitality Group, which owns and manages the Trisara resort in Phuket, as well as Praya Palazzo and Prince Theatre Heritage Stay in Bangkok, he made his properties more relevant to today’s tourists while still promoting Thailand’s heritage. Kittisak also established Trisara Academy to provide hospitality training to the industry, and is developing a residential wellness resort and community, Tri Vanand, which will open in 2022.