Khairul Amin Kamarulzaman

Khairul Amin Kamarulzaman, better known as Khairulaming, has redefined Malaysia’s live-commerce economy through viral food content and record-breaking sales. In 2024, Khairul sold 80,000 packs of spicy beef jerky, Dendeng Nyet Berapi, in 3 minutes on TikTok Shop. His food brands later recorded annual sales of US$10.5 million, with 70 per cent generated via livestreams. In 2026, he opened his first restaurant, Rembayung, which attracted 3,000 bookings on opening night. The same year, he was also recognised by TikTok Shop Malaysia for earning US$578,000, the highest single-day livestream sales.