Founder and CEO, XGD Media
For reshaping Asia’s digital outdoor advertising landscape
Increasingly, online adverts can be skipped or blocked, but outdoor advertising spaces are highly visible— and thanks to XGD Media’s use of data analytics, they can be targeted, too. Founder Kelvin Kwong has grown the company from one interactive programmatic billboard to ten across Hong Kong and three in Singapore, with the rest of Southeast Asia next on his radar, as he goes about transforming an industry that has been largely unchanged for decades.