Keith Tan is CEO of the Singapore Tourism Board, responsible for promoting and marketing Singapore as a tourist destination, and developing the country’s tourism sector.

Tan joined the statutory board in 2018, after four years as Deputy Secretary (Policy) in the Ministry of Defence. His role there encompassed leading the ministry’s strategic planning and steering its public-engagement and communications initiatives, on top of building the country’s international defence partnerships.

From 2011 to 2013, Tan also held concurrent positions as appointment of institute director in the Institute of Governance and Policy at Singapore’s Civil Service College, and senior director of the Public Service Division’s PS21 office. He has also worked at the Ministry of Trade and Industry as director of economics and strategy, and foreign economic policy.

Tan graduated with highest honours in English and comparative literature, as well as a certificate in Russian studies, from Princeton University, USA. He also has a Master’s from the Peter Drucker School of Management, Claremont Graduate University, California. He is married with four children.