Co-founder and CEO, OliveX
OliveX was already a pioneer in offering group fitness classes online and turning them into games, through products such as its Kara Smart Fitness interactive mirror. Keith Rumjahn’s company has also turned its attention to Web3, creating the move-to-earn blockchain fitness game Dustland Runner, and aiming to build a fitness metaverse. The company now has customers in more than 170 countries, and since 2020 has been listed in Australia.