Julius Lim always had a passion for the art of skincare formulation and the intricacies of its ingredients. Combined with his strong desire to promote Malaysia, he founded B&B Labs. With Malaysia being one of the world’s most biodiverse nations, the company takes advantage of the country’s abundant natural resources, harnessing diverse local ingredients in its products.

With over two decades of experience in the skincare industry, Lim remains committed to continuous learning. This dedication led him to complete his Graduate Certificate in Cosmetic Science in 2022, a milestone that promises to enhance the quality of his science-backed, proprietary formulated, and rigorously tested skincare products. Over the past two years, he has not only expanded his brand’s presence in Malaysia and neighbouring countries but also ventured into partnerships with Amazon USA and Sephora UK. Adding to the international recognition of his brand, B&B Labs was recognised as a finalist in the UK’s Pure Beauty Awards in the category of Best New International Breakthrough Brand. Embracing a holistic approach to wellness, he has new offerings on the horizon in the form of nutritional supplements designed to enhance not only skin health but overall general well-being.