Rapper, actor, entrepreneur, content creator
Julius Brian Siswojo is the Hong Kong creative who has turned street culture into a way of life
Julius Brian Siswojo has never been content with staying in a single lane. Also known as Sir JBS, he is a founding member of hip-hop collective 24Herbs, and the man behind 8Five2, Hong Kong’s first authentic street fashion and skateboard shop, which opened its doors in 1999. “I realised my own style when I found skateboarding at 14,” he tells Tatler.
That love for street culture has since driven him far beyond music and retail. In 2015, he co-founded Handsome Factory, bringing the traditions of barber culture into a space that is as much about brotherhood as grooming. He channels the same spirit into 24/7talk, the video podcast he co-hosts to platform raw, unfiltered conversations with the local creatives and figures shaping Hong Kong’s cultural scene. And through YouTube food series Let’s Go Eat with Brian, he turns the camera on the hawker stalls and street eats that define the city’s culinary identity.
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