When Juliana Chan's passion for science grew too wide-ranging for her life in academia, she decided to launch Wildtype Media Group in 2012. The 35-year-old, who is well-respected in her field, eventually realised that science communication was her true calling and left her post as assistant professor at the Nanyang Technological University to work full‑time on her media business, which publishes Asian Scientist Magazine where she is publisher. The Young Global Leader of the World Economic Forum has a lot to show for her daring move, seeing as her magazine won six prizes at the 2017 Media Publishers Association of Singapore Awards.