Juliana Adam

Juliana Adam is the director at Mereka, a talent development ecosystem aimed at empowering creatives, professionals and entrepreneurs to be leaders and innovators. Mereka launched the Women in Entrepreneurship (WiE) Programme in September 2023, a collaboration by Futuremakers by Standard Chartered and Mereka Innovative Education, to equip local women-led organisations with essential business acumen. Open to female-led organisations based in Malaysia with a minimum viable product and clear business model, the programme comprises webinars and pitching sessions, with a highly competitive selection process that will shortlist only 20 teams to participate in the bootcamp. The top five winning teams will receive seed funding from a pool of US$100,000 and undergo a six-month dedicated mentorship programme, where they will receive guidance and support from experienced mentors in the entrepreneurship fields. The programme is designed to address obstacles that women entrepreneurs face in securing funding and support for their businesses, linking with essential resources and mentorship in a move to close the gender gap in entrepreneurship.